Tourism & Hotel Branding
Academic Project BCIT

Timeline
2 Weeks

Deliverables
Brand Overview
Brochure
Website
Brand Guide

Goals

To design a brand identity that was 100% Hawaiian, sophisticated, and romantic. Working through user research and competitor analysis of hugely touristy Waikiki, this brand targets those interested in experiencing the genuine beauty and romance of Hawaii, while still being close to activities that Waikiki beach offers.

Brand Overview

The name Nanu Villa & Spa comes from Hawaii’s unique species of gardenia flower. The rare species of gardenia, Gardenia Manii, also known as “Nanu” in Hawaii, is native to the island of Oahu and can’t be found anywhere else in the world. In Hawaii, the gardenia is often used for corsages or leis, particularly traditionally during weddings. It has a romantic meaning, “You are lovely,” and is also a symbol for secret love. It is scent is believed to symbolize spiritual renewal. When people hear the name they should associate it immediately with Hawaii, spa therapy, and relaxation.

Audience
Average age: 30-50, adults, couples and parents, average salary: 60K+, location: North America

Brand Purpose
To help time- stressed people have a place to treat themselves to a well-deserved vacation, with the option to experience everything that Hawaii offers. Give them a special place they can come back to every anniversary.