Small Business Brand Identity
Academic Project BCIT

Timeline
3 Weeks

Deliverables
Logo
Shop Signs
Product Packaging
Hospitality Consumables
Website
Brand Guide

Creating a full brand identity for a small business.

Branding a locally owned, heritage, front yard business in Kitsilano. Focusing on strong coffee & tea, sustainability, and showing the city that local businesses are a necessity to a walkable, sustainable community.

Brand Story

A cheeky front yard business started out of their heritage home by local Kitsilano couple fighting to revive small businesses and neighbourhoods. Who also happen to love quality beverages & baked goods.

In protest of the city’s bylaws against front-yard businesses, they put out a handwritten sign “Coffee Here” letting people in the community know they sold coffee. In Jan 2021 when the city passed a motion allowing front yard businesses, they really started to scale up the cafe to include tea & baked goods. They decided to keep the name but rebrand for the trendy and fun neighbourhood that Kitsilano had become.

Brand Guide

Logo
Bold and straight to the point, modern with a revival of a once often used manicule (pointing hand)

Colours
Shades of bold and antique red, representing heritage, strong drinks and also lively communities.

Typeface
Funky display and modern body contrasts with the more antique colors and the manicule.