Cumbrian Hills
Stationary Package • Brand Identity • Logo
Real Estate Branding
Academic Project BCIT
Timeline
2 weeks
Deliverables
Logo
Business Card
Letterhead
Envelope
Brief
Create a luxurious yet welcoming, consciously environmental brand that reflects Cumbria’s beautiful hills and lakes for a luxury, green presale in Langley BC.
Audience
Young families with above average income, diverse ethnicity, aged 35-45
Research & Themes
Real estate marketing, sustainable homes, green communities
Requirements & Intentions
Marketing materials people will want to keep
No bleeds for letterhead
Colours that can be printed in CMYK gamut
Colour combos passing WCAG AAA contrast standards
Organization of heavy info on business cards and letterhead
A logo that would work printed, embossed, or as signage on a building
Digitized Logo Options
An iteration that didn’t make the cut for the building, re-imagined as the developer’s logo
logo Rationale Combines townhomes, hills, and veins of a leaf
Cumbrian Hills 2 Colour Logo
logo Rationale Combines the “C” , a leaf, and hills & lakes of cumbria
Letterhead Front (left) and Back (right)
Rationale
Inspired by Cumbria’s landscape:
Visual elements rounded and curved, emulating the rolling hills, winding rivers and lakes
Jewel greens for the lushness of nature, and gold—the most luxurious material in the earth
Keywords for this brand
Welcoming
Intentional
Caring
Lush
Luxury
Community
Front of Business Card
Back of Business Card
“Living in abundance — with nature”
Cumbrian Builders wanted to retain a sense of their UK roots in their first property development in Canada. The greens have good contrast, speak to green living, and are the colours of scenery found in both Cumbria and Langley. Gold was chosen for the colour of leaves turning on trees and in the hills of Cumbria, to add warmth and luxury to the brand.
Scandia & Bicyclette geometric sans serif contrast with the brand’s organic shape; paired with Quincy, a soft serif typeface keeping it luxurious, classic, yet welcoming.