Arctic Fox Inc.
Logo • Business Card
Animal Logos
Graphics & Typography BCIT
Timeline
Logo 5 Weeks
Business Cards 1 Weeks
Deliverables
Animal research
Logo variations & iterations
Type choices & proportions
Final Logo
Business Cards
Exercise in the Design Process
Animal Research & Highlights
Animal Visual Research & Keywords
30 Logo Variations
Select top 2 for 15 Iterations each
Digitize chosen logo
Feedback & Changes
Choose typeface & test proportions with the mark
Apply Logo & Contact info to cards for consistency
Process Is Everything ✦
Make Time for Design ✦
Process Is Everything ✦ Make Time for Design ✦
